Microsoft reviews Xbox restructuring as sales dip – Gamer Web

Microsoft reviews Xbox restructuring as sales dip

  • Xbox
  • June 12, 2026

Microsoft is reassessing the organizational setup of its Xbox games division and weighing options that range from an internal reconfiguration to a partial spin-off, sources told Reuters. The aim is to make the business more flexible for potential partnerships or asset sales as the unit faces a challenging market.

Why the review is underway

The review comes amid pressures on Xbox to balance subscription services and cloud gaming while console sales have declined. Company leaders expect to decide on investment levels and any structural changes within the coming months, according to the report.

Focus on flagship franchises

Person playing a console game on TV with an Xbox controller
Gamer using an Xbox controller in front of a television. Image: Miguel Angel Bistrain/Shutterstock

Newly appointed Xbox CEO Asha Sharma plans to increase spending on high-performing franchises such as Halo, Fallout and The Elder Scrolls. Executives hope concentrating resources on these titles will strengthen the brand, attract new players and support sustainable growth.

Possible structural options

Microsoft building exterior with company logo
Microsoft headquarters facade. Image: Tang Yan Song/Shutterstock

Microsoft is exploring models that could range from operating Xbox as a wholly owned subsidiary to creating joint ventures, mirroring arrangements used for businesses like LinkedIn and GitHub. Such structures would preserve a level of autonomy while keeping Xbox within the broader company.

No firm timetable has been set. Microsoft officials continue to evaluate all scenarios, and the budget for the fiscal year starting in July may still be adjusted as part of the process.

Operational changes and cost management

Internally, the company is planning cost reductions in marketing and other areas and is preparing for significant layoffs. These moves would represent the first major reorganization since Sharma took the helm of the division and are intended to reallocate resources toward higher-impact projects.

Goals and implications

The combination of potential structural change, concentrated investment in key franchises and operational cuts is designed to restore Xbox’s competitive position in the gaming market. Microsoft’s senior management is closely monitoring the strategy as they weigh how best to balance innovation, fan engagement and financial efficiency.

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