BGS 2026 opens Oct. 9 in São Paulo with industry panels and esports

The Brasil Game Show (BGS) 2026 opens on Friday, Oct. 9 and runs through Monday, Oct. 12 at Distrito Anhembi in northern São Paulo. The event, billed as Latin America’s largest games fair, gathers companies, developers, content creators and players for playable demos, panels and competitive events.

Event schedule and venue details

BGS 2026 takes place across multiple days at Distrito Anhembi. Hours vary on the first day of the fair.

The venue’s parking offers more than 4,700 spaces. According to Distrito Anhembi rates, a 12-hour period costs R$ 90 for cars and R$ 50 for motorcycles.

Tickets and access

Tickets are being sold in the 9th lot, with prices varying by day and category. On Friday, only the Premium ticket category is available, while Saturday tickets are nearing sellout.

Half-price admission is available for students, seniors, people with disabilities and eligible companions. Visitors can also qualify for half-price access through the event’s solidarity option by donating 1 kg of nonperishable food, subject to the fair’s rules.

Confirmed exhibitors

Exhibition hall with attendees and booths
Photo of the event floor with booths and visitors. Credit: Tudo Celular/ Reprodução

Confirmed companies and brands include Nintendo, SEGA, Square Enix, Devolver Digital, Team Liquid, Alienware, PCYES and Ragnarok: Yggdrasil. The Korea Creative Content Agency (KOCCA) will also participate, and there will be spaces dedicated to independent developers and technology firms.

PlayStation and Xbox have not announced official booths for the 2026 edition.

Main attractions and international guests

BGS 2026 features international guests connected to game creation and development. Confirmed names include:

  • Al Hope and Archie Whitehead — creative director and lead environment artist for Alien: Isolation 2, respectively;
  • Kenji Kanno — producer known for work on the Crazy Taxi franchise;
  • Shota Nakama — creator of the Video Game Orchestra.

These professionals will take part in talks and activities covering industry experience, creative processes and development behind the scenes.

The program also includes influencer meet-and-greets, esports competitions, cosplay presentations and opportunities to try new releases and independent titles.

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